近日，大众汽车国内首支品牌形象广告通过各地媒体呈现给广大观众。这支由德国大众、一汽大众和上海大众三家联手推出的大众汽车品牌形象广告，可能是迄今为止中国市场上投资最大的广告片之一。该片围绕着大众汽车全新的品牌主张“中国路大众心”展开，诠释大众汽车这一国际著名品牌，同时也是与中国消费者最贴心的汽车品牌。
该片以一个“心”字贯穿始终。运用代表中国文化的汉字和书法，感性地传达了大众汽车对中国、中国消费者和中国汽车工业的拳拳爱心。音乐则采用全球炙手可热的演唱组合HANSON的《I will come to you》，而导演是曾经荣获多项大奖的好莱坞导演DanMintz。
这部广告片拍摄规模浩大。据了解，广告拍摄共启用160名不同国籍的演员。这些演员来自中国、美国、马来西亚、新加坡等国家，年龄从婴儿到耄耋老者，既有专业演员，也不乏众多身份特殊的业余人士。外景拍摄场地更是天南地北，足迹遍布美国洛杉矶、中国新疆、海南、青岛和上海等地。
该片摄制组还邀请到曾在电影《虎胆龙威》中有出色表现的好莱坞知名航拍飞机驾驶员，他的加盟使摄制人员在飞机上拍摄大众汽车行驶画面时，得以最大程度近距离地接近拍摄目标。
该片于8月9日晚在CCTV-1焦点访谈后首映。相信这部对大众汽车品牌具有里程碑意义的广告“大片”，会唤起人们对大众汽车似曾相识、而又焕然一新的情感共鸣。
地址: http://www.rockhanson.com/mp3/Hanson_I_Will_Come_To_You.mp3
MV在线观看: http://www.vwheart.cn/download/tvc/online.asp?trid=12
歌词：
When you have no light to guide you
And no one to walk to walk beside you
I will come to you
Oh I will come to you
When the night is dark and stormy
You won"t have to reach out for me
I will come to you
Oh I will come to you
Sometimes when all your dreams
may have seen better days
And you don"t know how or why, but you"ve lost your way
Have no fear when your tears are fallin"
I will hear your spirit callin"
And I swear I"ll be there come what may
When you have no light to guide you
And no one to walk to walk beside you
I will come to you
Oh I will come to you
When the night is dark and stormy
You won"t have to reach out for me
I will come to you
Oh I will come to you
Cause even if we can"t be together
We"ll be friends now and forever
And I swear that I"ll be there come what may
When the night is dark and stormy
You won"t have to reach out for me
I will come to you
Oh I will come to you
We all need somebody we can turn to
Someone who"ll always understand
So if you feel that your soul is dyin"
And you need the strength to keep tryin"
I"ll reach out and take your hand.
I"ll reach out and take your hand.
When you have no light to guide you
And no one to walk to walk beside you
I will come to you
Oh I will come to you
When the night is dark and stormy
You won"t have to reach out for me
I will come to you
Oh I will come to you
